Buffer queues your posts. Shuffle makes them.

Buffer is a simple, affordable way to queue posts you’ve already made. Shuffle makes the posts for you, puts them up every day and answers your customers.

Start Now

It’s free to start, and 37K+ people already use Shuffle.

Side by side

Shuffle and Buffer, honestly.

Feature	Shuffle	Buffer
Makes the posts	Yes: videos, pictures, carousels and captions, made for your business	No. You bring the posts; its AI Assistant helps with text like ideas and rewrites
Posts every day on its own	Yes, on a plan you approve	No. You fill the queue
Approve by text	Yes. Reply to its text to approve or change a post	Approvals on the Team plan, in Buffer
Answers DMs, comments and reviews	Yes, in your voice. When it isn’t sure how to answer, it asks you first	A comment inbox where you reply, with AI reply suggestions
Where it posts	Instagram, TikTok, YouTube, Facebook and Google Business Profile	Instagram, TikTok, YouTube, Facebook, Google Business Profile, LinkedIn, X, Threads, Bluesky, Pinterest, Mastodon and Substack
Price	Free to start, then plans from $99 a month	Free for 3 channels, then $5 per channel a month
Built for	Owners who don’t have time to make posts	Creators, small businesses and agencies

Buffer’s column is from buffer.com/pricing, buffer.com/ai-assistant, checked November 3, 2026. Prices change, so check theirs before you decide.

Which one is right for you

Both are good. They do different jobs.

Buffer helps you manage posts you make. Shuffle makes them and runs your accounts for you.

Pick Buffer if you make your own posts, want the lowest price per account, or need X, LinkedIn, Threads, Bluesky or Mastodon.

Pick Shuffle if you don’t have time to make posts at all, and you want them made, approved by text and posted every day, with your DMs and reviews answered too.

Shuffle vs. Buffer: questions

Is Shuffle cheaper than Buffer?

No. Buffer is one of the cheapest schedulers because you make the posts yourself. Shuffle’s plans include making the posts, posting them every day and answering your customers.

Can I switch from Buffer to Shuffle?

Yes. Connect your accounts to Shuffle and it learns your business from them. There’s nothing to export, and you can start free.

Does Shuffle post to X or LinkedIn?

Not today. Shuffle posts to Instagram, TikTok, YouTube, Facebook and Google Business Profile.

Let Shuffle make your posts, free.

Start Now

Start free, connect your account and see what Shuffle makes for you.