Hootsuite manages your posts. Shuffle makes them.

Hootsuite gives social teams approvals, listening and reports. Shuffle makes the posts for you, puts them up every day and answers your customers, without a team.

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It’s free to start, and 37K+ people already use Shuffle.

Side by side

Shuffle and Hootsuite, honestly.

Feature	Shuffle	Hootsuite
Makes the posts	Yes: videos, pictures, carousels and captions, made for your business	Partly. Its AI drafts posts and makes images on paid plans; you bring the videos
Posts every day on its own	Yes, on a plan you approve	No. You or your team schedule posts
Approve by text	Yes. Reply to its text to approve or change a post	Team approvals on the Advanced plan, in Hootsuite
Answers DMs, comments and reviews	Yes, in your voice. When it isn’t sure how to answer, it asks you first	A shared inbox; automated DM replies on the Professional plan
Where it posts	Instagram, TikTok, YouTube, Facebook and Google Business Profile	Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads, Pinterest, WhatsApp and Bluesky, with Google Business Profile through an app
Price	Free to start, then plans from $99 a month	From $99 per user a month billed yearly, with a 14-day trial
Built for	Owners who don’t have time to make posts	Social media teams and enterprises

Hootsuite’s column is from hootsuite.com/plans, hootsuite.com/platform/publish, hootsuite.com/faq, checked November 3, 2026. Prices change, so check theirs before you decide.

Which one is right for you

Both are good. They do different jobs.

Hootsuite helps you manage posts you make. Shuffle makes them and runs your accounts for you.

Pick Hootsuite if you run a social team that needs approvals, social listening and reports across many brands and networks.

Pick Shuffle if you don’t have time to make posts at all, and you want them made, approved by text and posted every day, with your DMs and reviews answered too.

Shuffle vs. Hootsuite: questions

Is Shuffle a Hootsuite alternative for small businesses?

Yes. Hootsuite is built for social teams. Shuffle is built for owners without one: it makes the posts, puts them up every day and answers your customers.

Can I switch from Hootsuite to Shuffle?

Yes. Connect your accounts to Shuffle and it learns your business from them. There’s nothing to export, and you can start free.

Does Shuffle do social listening and team reports?

No. Shuffle shows you what’s working on your own accounts and makes more of it. If you need listening across the web or reports for a team, Hootsuite is built for that.

Let Shuffle make your posts, free.

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Start free, connect your account and see what Shuffle makes for you.